Retail / Travel Brands Modernization

Client: Multiple Brands (Anonymized)

Role: Front-End Engineer
Tech: React, TypeScript, Experimentation
Outcome: Safer iterations via A/B testing

1. The Challenge

Legacy jQuery stack slowed delivery and risked regressions without guardrails.

2. My Solution

Incrementally migrated flows to React and introduced A/B testing infrastructure to validate UX changes safely.

3. The Outcome

Predictable rollouts and data-backed UX decisions; improved maintainability.

Explore interactive demos